Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim and Renee Mauborgne
Harvard Business School Press, 2005, hardcover, dustjacket, ISBN 1591396190
Near Fine Condition, highlighting on some pages, watermark to top front cover and dustjacket, previous owners inscription to flyleaf,
'...provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organisational hurdles, and build execution into strategy.'