Strategic Planning for Fund Raising
How to bring in more money using strategic resource allocation
by Wesley E Lindahl
Jossey-Bass Publishers, 1992, [First Edition], hardcover, dustjacket, ISBN 1555424953
Very Good Condition, minor edge and shelf wear
'This book offers a detailed strategic planning methodology that nonprofits can use to get the best results for their fund-raising dollars. Wesley Lindahl shows how non-profit organisations - including health care providers, colleges and universities, and others - can optimise gift income by strategically allocating fund-raising resources.'